Microcopy is your Google Maps in product UX

August 31, 2020 | Reading time 5 minutes

Microcopy makes that people use your app and finish their shopping. It’s Google Maps for digital products. Let’s look how it works and how to apply it.

UX writing and why text matters

August 10, 2020 | Reading time 6 minutes

An image tells more than 1,000 words, but words tell you how it works. UX writing is the craft of designing words that make an app usable for everyone.

Microsoft is Windows biggest enemy

August 4, 2020 | Reading time 3 minutes

Looking at the state of Windows you might think that it’s Microsoft’s least favourite child. Do they even care about Windows?

Notes pulled me back to the Mac

July 4, 2020 | Reading time 2 minutes

People must think I’m an idiot, but the headline is true. Notes is an important reason why I returned to the Mac.